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UI/UX Designer
Shaping the Futur:
Catalyst Video Bumper
Overview
Background
Catalyst is a PBS Arizona television program that explores groundbreaking research at Arizona State University. The show highlights innovation, discovery, and the people driving change.
The Challenge
Create a visually engaging video bumper that captures Catalyst’s tagline
— “Shaping the Future”
while aligning with its tone of innovation and exploration.
Process
Research
Studied Catalyst’s brand identity and existing broadcast visuals. Analyzed competitors such as NOVA (PBS) to understand how science content is positioned visually.
Design
Developed concepts that emphasized motion, light, and discovery to represent research and innovation at ASU. Created a creative brief and storyboard to guide process.
Execution
Produced an animated video bumper that combined Catalyst’s tagline with dynamic visuals. Incorporated a storytelling approach from spark → motion → breakthrough —
to symbolize ideas shaping the future.
Creative Brief
The Results
Thanks for viewing my work!
Stephanie Grasse
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