Krusty Burger Branding Package: Revitalizing A Fast Food Icon

Overview

Background

Krusty Burger is a fictional fast-food restaurant from The Simpsons. The goal was to create a refreshed branding while maintaining its nostalgic and playful appeal.

The Challenge

Krusty Burger’s visual identity needed modernization to appeal to both longtime fans of the show and a younger audience.

Process

Research

Explored fast-food rebranding case studies to understand successful strategies.

Design

Developed playful, modern logo concepts. Selected bold color palettes and nostalgic typography to balance new trends and brand identity.

Execution

Created new branding and packaging designs featuring the logo, color palette, and typography to bring the brand identity to life across mediums.

The Results