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UI/UX Designer
Fostering Hope: A Visual Story For PAWS Chicago
Overview
Background
PAWS Chicago is a non-profit dedicated to reducing the homeless pet population through its spay and neuter programs.
The Challenge
To create a visual story that inspires public involvement, increases donations, and raises awareness for the spay/neuter programs.
Process
Research
Analyzed PAWS Chicago's statistics on rescue outcomes to identify impactful figures. Reviewed other campaigns for inspiration on emotional storytelling.
Design
Created warm, inviting infographics and visuals, using icons and color coding to make complex data easy to understand. Incorporated animal illustrations to enhance emotional appeal.
Execution
Developed materials that highlighted PAWS's key initiatives, including fostering and volunteer programs, designed to encourage public involvement and support.
Courtesy of PAWS Chicago: A recently adopted pet, highlighting the success of PAWS Chicago's rescue efforts.
Inspiration from
Shelter Animals Count
Examined Shelter Animals Count data for insights on data presentation and emotional storytelling
The Results
Thanks for viewing my work!
Rosie, our adopted dog through PAWS Chicago—proof that every rescue has potential to bring love and silly yawns.
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